David Ogilvy Quotes

David Ogilvy was a successful businessman and advertising executive known for his contributions to the advertising industry. He might have founded or led influential advertising agencies.

Leaders grasp nettles.

If it doesn't sell, it isn't creative.

Never write an advertisement which you wouldn't want your family to read. You wouldn't tell lies to your own wife. Don't tell them to mine.

In the modern world of business, it is useless to be a creative, original thinker unless you can also sell what you create.

The advertisers who believe in the selling power o... -David Ogilvy

The advertisers who believe in the selling power of jingles have never had to sell anything.

The best ideas come as jokes. Make your thinking a... -David Ogilvy

The best ideas come as jokes. Make your thinking as funny as possible.

Discovering the context

This quote humorously suggests that humor and lightheartedness can spark creativity and lead to innovative ideas. It implies that embracing a playful mindset enhances the thought process. It reflects on the value of humor in stimulating creativity.

Good copy can't be written with tongue in cheek, written just for a living. You've got to believe in the product.

The relationship between a manufacturer and his advertising agency is almost as intimate as the relationship between a patient and his doctor. Make sure that you can life happily with your prospective client before you accept his account.

I do not regard advertising as entertainment or an... -David Ogilvy

I do not regard advertising as entertainment or an art form, but as a medium of information.

The consumer isn't a moron; she is your wife.

Our business is infested with idiots who try to im... -David Ogilvy

Our business is infested with idiots who try to impress by using pretentious jargon.

David Ogilvy Quotes

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