Erik Qualman is a renowned author and motivational speaker, known for his works on digital leadership and social media's impact on society. His insights have influenced individuals and organizations worldwide.
The power of social media is it forces necessary change.
As social media is less about technology and more about relationship building, we are starting to see more women have a heavy influence if not dominant role in the social media space. It's no wonder that Facebook is being run in part by chief operating officer Sheryl Sandberg.
You're talking about a younger generation, Generation Y, whose interpersonal communication skills are different from Generation X. The younger generation is more comfortable saying something through a digital mechanism than even face to face.