I think it is very important to learn to say 'No.'... -Aerin Lauder

I think it is very important to learn to say 'No.' I think it is sometimes important for brands or the creative director to learn to say, 'This might be on trend, but it is not right for us.'

Aerin Lauder , Businesswoman
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About Author

Aerin Lauder is an American businesswoman and heiress to the Estée Lauder Companies. She is the founder and creative director of the lifestyle brand AERIN, known for its beauty, fashion, and home products. Lauder's entrepreneurial spirit and her contributions to the beauty and lifestyle industry have made her a prominent figure in the business world.

Aerin Lauder Quotes to Explore

I love both real and fake jewelry. My kids make me necklaces, and I wear those, too. Every day, I wear my gold wedding band and the Cartier watch my h...
My mom has always been kind of my backbone. She keeps me strong. She is a mother, a friend. She is really everything to me....
Luxury is anything that feels special. I mean, it can be a moment, it can be a walk on the beach, it could be a kiss from your child, or it could be a...
Just because something is on trend doesn't mean you have to embrace it. You can look at it and admire it, but that doesn't mean you have to wear black...
Rose is the most beautiful flower - it and tuberose are my favourites....
We have a house near East Hampton, and of all the beaches I've been to, I think there is something so beautiful about Long Island beaches. I love them...
I'm definitely living my dream....
I think every woman should be using a foundation, whether it's liquid or compact....
I love laugh lines. It means you've had a good life. The most beautiful women - Audrey Hepburn, Lauren Hutton, Ali MacGraw - all embraced the aging pr...
A travel-size dry shampoo is the answer to many problems....

Quotes to Explore

If you want to shine like a sun, first burn like a sun....
To succeed in your mission, you must have single-minded devotion to your goal....
Excellence is a continuous process and not an accident....
To become 'unique,' the challenge is to fight the hardest battle which anyone can imagine until you reach your destination....
One of the very important characteristics of a student is to question. Let the students ask questions....
Almost half of the population of the world lives in rural regions and mostly in a state of poverty. Such inequalities in human development have been o...
No sanction can stand against ignited minds....
As a child of God, I am greater than anything that can happen to me....
Building capacity dissolves differences. It irons out inequalities....
Nations consist of people. And with their effort, a nation can accomplish all it could ever want....