Just because something is on trend doesn't mean yo... -Aerin Lauder

Just because something is on trend doesn't mean you have to embrace it. You can look at it and admire it, but that doesn't mean you have to wear black nail polish or red lipstick.

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Aerin Lauder is an American businesswoman and heiress to the Estée Lauder Companies. She is the founder and creative director of the lifestyle brand AERIN, known for its beauty, fashion, and home products. Lauder's entrepreneurial spirit and her contributions to the beauty and lifestyle industry have made her a prominent figure in the business world.