It's important to always mix the past with the pre... -Aerin Lauder

It's important to always mix the past with the present. I think that makes it feel more authentic and real.

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Aerin Lauder is an American businesswoman and heiress to the Estée Lauder Companies. She is the founder and creative director of the lifestyle brand AERIN, known for its beauty, fashion, and home products. Lauder's entrepreneurial spirit and her contributions to the beauty and lifestyle industry have made her a prominent figure in the business world.