When my boys were little, I'd throw so many toys at them, but they didn't want to play with any. Then I'd give them a truck, and they would play for hours. I believe the same thing applies to a consumer - edit their choices, and they will be more intrigued.
Aerin Lauder is an American businesswoman and heiress to the Estée Lauder Companies. She is the founder and creative director of the lifestyle brand AERIN, known for its beauty, fashion, and home products. Lauder's entrepreneurial spirit and her contributions to the beauty and lifestyle industry have made her a prominent figure in the business world.